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UNDERHILL, Paco La science du shopping

La science du shopping. : comment le merchandising influence l'achat / Paco Underhill ; trad. Marie-France Pavillet ; pref. Michel Gutsatz . - Paris : Village Mondial, 2001 . - 256 p. ; 24 cm . - DGC . - ISBN 2-84211-081-1

MARKETING / MERCHANDISING / COMPORTAMENTO DO CONSUMIDOR /

EUA /

UNDERHILL, Paco /

GUTSATZ, Michel / PAVILLET, Marie-France /

M-6026 (DGC)
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