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The Effect of Store Name, Brand Name and Price Discounts on Consumers' [Periódica]

Abstract: Evaluations and Purchase Intentions.
  • Analytic: Journal of Retailing. - New York, (3) Out. 1998, p. 331-352 (Out-98); P 1263
    • Topical name: COMPORTAMENTO DO CONSUMIDOR | PREÇOS | COMÉRCIO | REDUÇÃO DE PREÇOS | INSÍGNIAS | MARCA
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    Evaluations and Purchase Intentions

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