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The Effects of Framing Price Promotions Messages on Consumers' Perceptions [Periódica]

Main Author: CHEN Shin-Fen S.
                 MONROE Kent B.
                 LOU Yung-ChienAbstract: and Purchase Intentions.
  • Analytic: Journal of Retailing. - New York, (3) Out. 1998, p. 353-372 (Out-98); P 1263
    • Topical name: COMPORTAMENTO DO CONSUMIDOR | COMÉRCIO | PROMOÇÕES
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    DGEmp

    and Purchase Intentions

    MENSAL

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