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Como decide o consumidor no ponto de venda [Periódica]

Main Author: VASCO Rute Sousa
  • Analytic: Exame. - Lisboa, (126) Jan. 1999, p. 72-73 (Jan-99); P 859
    • Topical name: COMÉRCIO | MARKETING | MERCHANDISING | FIDELIZAÇÃO
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    DGEmp

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