La decisión del consumidor : y sus implicaciones en marketing y publicidad / Francesco M. Nicosia ; pref. Herbert A. Simon; trad. António Brugarolas de Moya-Angeler, Juan Díaz de Atauri
Main Author: Nicosia Francesco M Secondary Author: Simon Herbert AMoya-Angeler António Bugarolas
Diaz de Atauri Juan Publication: Barcelona : Gustavo Gili, 1970 Description: 358, (4) p. ; 22 cmSeries: Economia de la empresaTopical name: COMPORTAMENTO DO CONSUMIDOR | PUBLICIDADE | MARKETING | SOCIEDADE DE CONSUMO | ESTUDO COMPARATIVO
| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Monografia |
Biblioteca Economia
|
M-1856 | Available | 300100033260 |
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