Consumerism : search for the consumer interest / ed. lit. David A. Aaker, George S. Day ; colab. Robert O. Herrmann... [et al.]
Secondary Author: Aaker David ADay Georges
Herrmann Robert OEdition: fourth edition Publication: New York : The Free Press, cop. 1982 Description: VII, 500 p. ; 24 cmISBN: 0-02-900150-1Topical name: DEFESA DO CONSUMIDOR | PUBLICIDADE | MARKETING | CONSUMERISMO | MOVIMENTO DE CONSUMIDORES
| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Monografia |
Biblioteca Economia
|
M-889 | Available | 300100033816 |
DGC
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