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O lucro e a estratégia de marketing / Alan Wolfe ; pref. John Armitage; trad. Ana Cristina Reis da Cunha

Main Author: Wolfe Alan Secondary Author: Armitage John
                 Cunha Ana Cristina Reis da
Publication: Mem Martins : CETOP, [1995?] Description: 230 p ; 23 cmSeries: Financial Times, 4ISBN: 972-641-332-X Topical name: MARKETING
Item type Location Call number Status Date due Barcode
Monografia
Biblioteca Economia
M-4176 Available 300100036871

Tít. orig.: Profit from strategic marketing

DGC

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