The Effect of Store Name, Brand Name and Price Discounts on Consumers'
The Effect of Store Name, Brand Name and Price Discounts on Consumers'. . - In: Journal of Retailing. - New York, (3) Out. 1998, p. 331-352 (Out-98); P 1263 . - DGEmp . - MENSAL . - Evaluations and Purchase Intentions
COMPORTAMENTO DO CONSUMIDOR / PREÇOS / COMÉRCIO / REDUÇÃO DE PREÇOS / INSÍGNIAS / MARCA /
The Effect of Store Name, Brand Name and Price Discounts on Consumers'. . - In: Journal of Retailing. - New York, (3) Out. 1998, p. 331-352 (Out-98); P 1263 . - DGEmp . - MENSAL . - Evaluations and Purchase Intentions
COMPORTAMENTO DO CONSUMIDOR / PREÇOS / COMÉRCIO / REDUÇÃO DE PREÇOS / INSÍGNIAS / MARCA /
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