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The biotechnology communication paradox : experimental evidence and the need for a new strategy / Joachim Scholderer, Lynn J. Frewer

Main Author: Scholderer Joachim, e outro Coauthor: Frewer Lynn J
  • Analytic: Journal of Consumer Policy. - Vol. 26, nº 2 (Jun. 2003), p. 125-157
    • Topical name: BIOTECNOLOGIA | COMPORTAMENTO DO CONSUMIDOR | ENGENHARIA GENÉTICA | PRODUTO ALIMENTAR Geographical name: REINO UNIDO | ALEMANHA | ITÁLIA | DINAMARCA
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