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61. |
Marketing : teoria e prática no Brasil / Angela da Rocha, Carl Christensen
Monografia
Publication:
São Paulo : Atlas, 1987
Description: 350 p. :
il. ;
22 cmLocation: Biblioteca Economia
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62. |
Marketing em Portugal : um guia de acção / João Coelho Nunes ; patroc. Companhia de Seguros Império
Monografia
Publication:
Lisboa : Texto, 1988
Description: 167, [7] p. ;
23 cmLocation: Biblioteca Economia
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63. |
Le temps de la parole / Simone Barbaras
Monografia
Publication:
Paris : InterÉditions, cop. 1987
Description: 229 p. ;
22 cmLocation: Biblioteca Economia
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64. |
A distribuição / Jean-Claude Tarondeau, Dominique Xardel ; trad. Ana Rabaça
Monografia
Publication:
Mem Martins : Europa-América, [1989]
Description: 136, [6], p. ;
18 cmLocation: Biblioteca Economia
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65. |
Vendas por telefone / Chris de Winter ; pref. David Ince; trad. Maria Adelaide Namorado Freire
Monografia
Publication:
LIsboa : Presença, 1989
Description: 163 p. ;
22 cmLocation: Biblioteca Economia
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66. |
As técnicas de venda / Gérard Chandezon, Antoine Lancestre ; trad. Ana Rabaça
Monografia
Publication:
Mem Martins : Europa-América, [198-?]
Description: 137, [3] p. ;
18 cmLocation: Biblioteca Economia
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67. |
J'ose, mais je suis fauché(e) : campagnes des etablissements financiers aupres des jeunes / Centre de Recherche et d'Information des Organisations de Consommateurs ; relat. Luk Joossens; colab. Mark Elchardus, Micheline Scheys; resp. ed. Paul Hilgers
Monografia
Publication:
Bruxelles : CRIOC, imp. 1986
Description: 98 p. :
il. ;
30 cmLocation: Biblioteca Economia
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68. |
Consumer legislation in Spain / Ignacio de Uriarte y de Bofarull ; colab. Carlos Sánchez-Reyes de Palacio... [et al.]; trad. George S. Hunter; [patrocínio da] Comissão das Comunidades Europeias
Monografia
Publication:
Bruxelles : E. Story-Scientia, 1987
Description: XV, 246 p. ;
25 cmLocation: Biblioteca Economia
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69. |
EEC consumer law / L. Kramer
Monografia
Publication:
Bruxelles : E. Story-Scientia, 1986
Description: XVIII, 432 p. :
25 cmLocation: Biblioteca Economia
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70. |
La decisión del consumidor : y sus implicaciones en marketing y publicidad / Francesco M. Nicosia ; pref. Herbert A. Simon; trad. António Brugarolas de Moya-Angeler, Juan Díaz de Atauri
Monografia
Publication:
Barcelona : Gustavo Gili, 1970
Description: 358, (4) p. ;
22 cmLocation: Biblioteca Economia
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71. |
The language of advertising and merchandising in english / David P. Rein
Monografia
Publication:
New York : Regents, cop. 1982
Description: VIII, 118 p. :
il. ;
23 cmLocation: Biblioteca Economia
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72. |
International marketing strategies : how to build international market share / Erik Wiklund
Monografia
Publication:
New York [etc.] : McGraw-Hill, cop. 1987
Description: X, 195 p. ;
24 cmLocation: Biblioteca Economia
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73. |
Maximarketing : the new direction advertising, promotion, and marketing strategy / Stan Rapp, Thomas L. Collins
Monografia
Publication:
New York [etc.] : McGraw-Hill, cop. 1987
Description: X, 278 p. ;
24 cmLocation: Biblioteca Economia
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74. |
Droit de la publicité et de la promotion des ventes / Véronique de Chantérac, Régis Fabre
Monografia
Publication:
Paris : Dalloz, 1986
Description: XVI, 358 p. ;
23 cmLocation: Biblioteca Economia
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75. |
Dictionnaire méthodologique du marketing / Guy Serraf ; pref. Philip Kotler, François Boyer
Monografia
Publication:
Paris : les éditions d'organisation, 1985
Description: 271 p. ;
24 cmLocation: Biblioteca Economia
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76. |
La regulacion juridica de las primas y los regalos : analisis de la situacion española / Carmelina Vela Garcia ; resp. ed. Instituto Nacional del Consumo; pref. César Braña Pino
Monografia
Publication:
Madrid : INC, 1987
Description: 337 p. ;
21 cmLocation: Biblioteca Economia
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77. |
La publicité / Armand Dayan
Monografia
Publication:
Paris : PUF, imp. 1985
Description: 127 p. :
il. ;
18 cmLocation: Biblioteca Economia
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78. |
Turismo e marketing : uma abordagem hoteleira / Geraldo Castelli
Monografia
Publication:
Porto Alegre : Sulina, imp. 1984
Description: 231, [5] p. ;
21 cmLocation: Biblioteca Economia
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79. |
La pratique du parrainage / F. Benveniste, S. Piquet ; pref. Alain Prost
Monografia
Publication:
Paris : Vuibert, 1988
Description: 224 p. :
il., gráficos, dados estatísticos ;
18 cmLocation: Biblioteca Economia
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80. |
Psychologie de la vente et de la publicité / Paul Albou
Monografia
Publication:
Paris : PUF, imp. 1978
Description: 254 p. ;
21 cmLocation: Biblioteca Economia
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