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81. |
The dynamics of consumer behavior / Winston H. Mahatoo
Monografia
Publication:
Toronto [etc.] : John Wiley & Sons, cop. 1985
Description: XIX, 428 p. :
il. ;
25 cmLocation: Biblioteca Economia
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82. |
Direito do marketing e da publicidade / compil. João M. Loureiro
Monografia
Publication:
[Lisboa] : Edipress, 1985
Description: 505 p. ;
21 cmLocation: Biblioteca Economia
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83. |
Regulation of marketing and the public interest / ed. lit. Frederick E. Balderston, James M. Carman, Francesco M. Nicosia
Monografia
Publication:
New York [etc.] : Pergamon, cop. 1981
Description: XI, 299 p. ;
24 cmLocation: Biblioteca Economia
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84. |
Déjouer la publicité : pour des consommateurs conscients / Françoise Holtz-Bonneau
Monografia
Publication:
Paris : Ouvrières, imp. 1979
Description: 173, [3] p. ;
21 cmLocation: Biblioteca Economia
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85. |
Consumerism : search for the consumer interest / ed. lit. David A. Aaker, George S. Day ; colab. Robert O. Herrmann... [et al.]
Monografia
Publication:
New York : The Free Press, cop. 1982
Description: VII, 500 p. ;
24 cmLocation: Biblioteca Economia
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86. |
Elements of direct marketing / Martin Baier ; pref. Bob Stone, Richard L. Montesi
Monografia
Publication:
New York [etc.] : McGraw-Hill, cop. 1985
Description: XIX, 389 p. :
il., gráficos, quadros estatísticos ;
24 cmLocation: Biblioteca Economia
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87. |
Vers une société des consommateurs : du marketing au consumérisme / Sylvain Wickham
Monografia
Publication:
[Paris] : Presses Universitaires de France, imp. 1976
Description: 213, [3] p. ;
21 cmLocation: Biblioteca Economia
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88. |
Aspectos sociais do marketing / Frederick E. Webster Jr. ; trad. H. de Barros
Monografia
Publication:
São Paulo : Atlas, 1978
Description: 151 p. ;
21 cmLocation: Biblioteca Economia
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89. |
Verbraucherschutzrecht in den EG-Staaten : ine vergleichende analyse / Norbert Reich, Hans-W. Micklitz ; trad. Doris Schmitt
Monografia
Publication:
New York : Van Nostrand Reinhold, cop. 1981
Description: XIV, 235 p. ;
24 cmLocation: Biblioteca Economia
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90. |
Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard
Monografia
Publication:
Chicago [etc.] : Dryden, imp. 1986
Description: XVII, 633 p. :
il. ;
24 cmLocation: Biblioteca Economia
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91. |
Les multinationales de la pharmacie / Raymond Rigoni, Adrian Griffiths, William Laing
Monografia
Publication:
Géneve : Institut de Recherche et d'Information sur les Multinationales, cop. 1985
Description: 123, [2] :
il., quadros estatísticos ;
18 cmLocation: Biblioteca Economia
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92. |
Técnicas de persuasão : da propaganda à lavagem cerebral / J. A. C. Brown ; trad. Octavio Alves Velho ; pref. C. A. Mace
Monografia
Publication:
Rio de Janeiro : Zahar, 1971
Description: 302, [2] p. ;
21 cmLocation: Biblioteca Economia
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93. |
La actividad publicitaria de la empresa / José Ramón Sánchez Guzmán ; pref. Enrique Feijoo, Antonio Pulido
Monografia
Publication:
[S.l. : s.n., 19 ]
Description: 320 p. ;
20 cmLocation: Biblioteca Economia
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94. |
A sobrevivência da pequena empresa : teoria e prática / A. C. Hazel, A. S. Reid ; pref. Robens; trad. Carolina de Oliveira
Monografia
Publication:
Lisboa : Pórtico, imp. 1973
Description: 240 p. ;
21 cmLocation: Biblioteca Economia
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95. |
Consumer legislation in Spain / Ignacio de Uriarte y de Bofarull ; colab. Carlos Sánchez-Reyes... [et al.]; trad. George S. Hunter
Monografia
Publication:
[S.l. : s.n., 19 ]
Description: 496 p. ;
30 cmLocation: Biblioteca Economia
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96. |
Nova técnica de convencer / Vance Packard ; trad. Aydano Arruda
Monografia
Publication:
São Paulo : IBRASA, 1980
Description: [8], 247 p. ;
21 cmLocation: Biblioteca Economia
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97. |
Interagenciação : um novo rumo da função produtiva no mercado / V. C. Nogueira
Monografia
Publication:
Lisboa : Panfleto, [198-?]
Description: 198 p. ;
25 cmLocation: Biblioteca Economia
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98. |
MacMillan dictionary of marketing and advertising / ed. Michael J. Baker
Monografia
Publication:
London : MacMillan, 1984
Description: [5], 217 p. ;
24 cmLocation: Biblioteca Economia
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99. |
Comportement du consommateur et stratégie de marketing / Christian Dussart
Monografia
Publication:
Montréal [etc.] : McGraw-Hill, 1983
Description: XIV, 554 p. ;
24 cmLocation: Biblioteca Economia
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100. |
A venda : procura e mercado / Jane Aubert-Krier, E.-Y. Rio, Ch.-A. Vailhen ; trad. C. M. Sampaio
Monografia
Publication:
Lisboa : Presença, 1981
Description: 173, [3] p. ;
19 cmLocation: Biblioteca Economia
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